5 Tips on Using Social Media for Small Business Marketing


5 Tips on Using Social Media for Small Business Marketing

In 2013, there is no better marketing opportunity than social media. Facebook, Twitter, Pinterest, Google+, and others are providing great online marketing opportunities for small businesses. If you have decided to explore the marketing opportunities for your small business, here are 5 tips on how to use social media.

First, define your goals. Figure out what you hope to accomplish using social media. Do you want to reach your to current customers? Do you want to expand your reach and get new customers? While realizing that you might want to use it because your competition is using it is smart, it’s not a goal. Define what you want to accomplish using social media.

Second, once you have defined your goals, be sure to explore different social media sites before committing to one. Do some research on each site and see what small business owners say about them. Also, go online and see how other businesses are using them. Be sure to check out which sites similar businesses are using and make note of how they are using those sites.

Third, pick one site to start with. Although these media sites are user-friendly, take some time to set up an account, figure out how to use the site whether it’s to post articles, video, photos or more. Then, be sure to use that site and get comfortable using it before deciding to adopt another site. Many businesses use more than one social media site. But, it’s easier to start off using one.

Fourth, get started. Once you have chosen a site and set it up, post, post, post. These sites take a little time and care. You’ll want to post often so there’s always something new to read. This will give your visitors a reason to pay attention.

Fifth and last, after you have picked you site and are comfortable using it, give it time to work. As a rule of thumb, any marketing effort takes about three months to show results.

After you have used the site for three months, analyze your results. Figure out what’s working and what’s not. If you’re comfortable using social media and you have been successful, pick another site to start using and begin again..

At some point in the process, you will want to make a long-term and short-term marketing plan. These 5 tips on how to use social media will help your small business grow.

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