How to Create a Successful Social Media Campaign
A successful social media marketing campaign is a mix of resourceful strategies. Such strategies when adopted & tweaked by brands & businesses for their own campaigns & events guarantee quite some success. Today I am going to share a list of social media campaign strategies that vary from using social media UGC to strategizing campaign goals & pushing conversations actively. What’s best suited for your business? Read to find more-
1. Strategize Wisely
Social media campaigns require careful planning before, during & after the event. The beauty of a great campaign is that it develops perfect communication with the targeted audience. The social media campaign idea must connect with them.
A great strategy is to plan effectively around the event. A proper timeline must be developed to study the deliverables of the campaign, the contests that’ll run & the influence that the campaign will bring about in the market.
As said earlier, strategizing is required before, during & after the event. Hence, for a one-day event, plan three days around it. It’s important to understand that you cannot magically attract the audience without effective planning & engaging content. Furthermore, putting engaging content out to reach the right audience is also essential.
2. Strike & Push Conversations Actively
Starting conversations for social media campaigns is essential. What’s more essential is to push those conversations thoroughly. A successful campaign for an event invites participation from the community. To encourage this, request responses from your audience to questions, request them to drop in their feedback, stories & experiences in the comments. Such practices boost engagement.
Often your audience is unaware of your social media marketing campaign & your content does not reach the audience. You must let your customers know the opportunities you’re creating for them via your social network campaign. Simple practices of displaying your social media icons on your blog/website don’t do the magic.
Push your conversations & engagement intensively to let your campaign reach the right audience & be successful thereafter.
3. Countdown Approach
The countdown approach is a great social media campaign idea & tool as it creates excitement in the audience. Counting down to the final day of the social media campaign can build great curiosity.
A countdown can give different reasons to wait for the final day or it can be a countdown that discloses campaign highlights or surprises & clues each day. This way, people get curious & stay glued for your next post. People constantly check your brand updates & stay around until & after the campaign day.
Hence, the countdown approach is on our list of brilliant marketing campaign ideas. This approach can be tweaked as per campaign requirements or brand strategy & be worked upon accordingly too. A brand can choose to share different updates or in a different style.
4. Recycle Old Content
Recycling old content is a phenomenal social media campaign idea for ensuring campaign success. As a brand, you have access to content that did exceptionally well in the past with your audience. You know what content resonates with your audience & performs well on social network. Use that content- repurpose & use it.
Social media managers face the challenge of churning our creative content regularly. A campaign requires a ton of creative content to be put in. It requires creative ideas that resonate well with the audience, boost engagement & keep the audience constantly absorbed.
Old social & campaign content that performed well in the past is where you can pick up from. Repurposing old posts, pictures, videos & ideas is an easy way to manage the content flow. You can share by way of #throwback & encourage audience participation hand in hand.
Repurposing creative old content is like a blast from the past that your audience is bound to enjoy. You can also use UGC from previous online campaigns & refresh the memory of your UGC contributors. This way, you’ll encourage them for participation again.
5. Run a Sweepstake
Organising a sweepstake works wonders for your campaign success. It is a great way to bring traction for your social network campaign. Offering prizes, discounts & other rewards help in gaining audience attention. A sweepstake can additionally be gated such as like-gating or share-gating etc. Sweepstakes induce people to like/share about your campaign in return for exciting prizes.
Sweepstakes can be gated to share user-generated content too. This way, your campaign can be a user-generated content marketing campaign. UGC campaigns are highly successful due to authenticity of content. UGC content can also be used in a variety of ways by a brand later, such as repurpose content etc.
Organising sweepstakes serve as an excellent marketing idea & hence we recommend its thorough use by brands.
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