Most Common SEO Misconceptions and the Truth About Them
Nowadays, it is fairly common to think that it is easy to learn everything about anything just by going to the internet. But that notification might not be 100% accurate. The ease at which the information flows through the cyberspace might lead to some misconceptions and myths about any particular topic. Meaning that the fact something is published online does not necessarily mean that it is correct
When it comes to Search Engine Optimization or SEO, the parameters are always changes. So what was true before might not be anymore. That is assuming the information was right in the first place.
Here are some SEO myths and their parallel "truths" –
1. Having an XML Sitemap will boost your rankings within the SERPs.
It really is clever to produce an XML Sitemap but do not expect to see any rank improvements just from doing this. The sitemap is useful to the search engines like Google and can support them crawl your web-site much more effectively; however it will not help you "leap frog" your competitors.
2. Using Heading Tags is vital for your SEO.
Using Heading Tags (ie H1, H2, etc.) is helpful to define your site's content material and the relevancy that it has to certain topics, but do not expect them to produce marked improvements within your rankings.
3. Trading hyperlinks with other webmasters is just as great as developing quality "one way" links.
Trading links (aka reciprocal linking) was something used to be effective a long time ago although it is no longer useful for improving a website's rankings.
The only time that the trading of links can make any sense, is when each webmasters may benefit through the traffic that may possibly come in the partner's web page.
4. Hiding a bunch of links in your pages is an excellent notice.
Google, and the other search engines like Google, are incredibly smart and can spot "spammy links" very simply. This is one of the largest mistake webmasters make when trying to "optimize" for a keyword.
Whether you are using a teeny-tiny font size to show them, coloring them the same as your page background or making use of CSS to maneuver them to date off the page they can not be noticed by site visitors … the search engines know!
This practice is foolish and no good will come from it!
5. There is an optimum keyword density for the on-page content.
This was true in the past but it is no longer valid. It's smart to ensure that your target keyword phrases is present somewhere in your page but do not bother calculating the density percentages.
It is significant superior and way more effective to create content that will be found valuable by the people reading through content than to focus writing for the search engine robots.
Source : Here!