Real Estate Industry Specific Social Networks – Do They Make Any Sense?


Real Estate Industry Specific Social Networks - Do They Make Any Sense?

Apparently, many small businesses are somewhat underwhelmed by the social networks and many small time entrepreneurs had joined social networks in hopes of staying in contact with their customers, and future customers. They had hoped that they could increase their word-of-mouth advertising online by staying in the minds of their clientele. It makes perfect sense doesn’t it? Sure it does, but it just hasn’t worked out as it should for a good many of them. There are a number of reasons why in my opinion, and if you have a moment I’d like to share them with you.

First, social online networks are not usually completely localized. And even if you have a blog you will note that many of the people that come to your blog found you on the search engine accidentally. And that audience may not ever be your potential customer. After all most small businesses have a trading area of about a 5 to 15 mile radius. Therefore if someone in another city, even if it’s in your own state is conversing with you on your social network, or becomes one of your cyber friends, or even visits your blog regularly, there’s a good chance they will never buy anything from you as long as they live.

It’s not that they don’t like you, or there isn’t perhaps some socializing going on there, but as a small business owner you only have so many hours in the day, and you should probably be spending that time, your work time, with your future customers. Now then, if it purely playtime, by all means go for it, but if you think you are doing it to get business, you should not be kidding yourself.

Now then, there are specific social networks for real estate agents. And as a real estate agent you could belong to one of these social networks such as; Active Rain (Google or Bing that if you’d like to learn more). Then you’d be able to talk with other ActiveRainer’s who are also in the industry who might trade leads with you because real estate buyers often sell a property in one area to move to another. In that case your time would be well spent making friends and influencing people.

Also if you are a real estate agent you might find that it behooves you to post articles on your blog that are extremely community specific for your town or city. By talking about nonprofit events, local businesses, local schools, and various neighborhoods, you will have localized, optimized, and Midas-sized yourself on the social network. In that case, social networking can work, but only if you work it correctly. Indeed I hope you will please consider all this and think on it.

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