Social Networking for Business Can Drown You in a Sea of Quotes
Twitter is to be used as a tool of social networking for business. It is not a place where you make pitches for your business or products / services. This is because it is a social tool where people are meant to build a community. Not everyone has the right idea of what Twitter is about and they are tweeting constantly about their businesses. I'll explain further.
For some reason Tweeps believe that because they opened their Twitter accounts to begin social networking for business it is an opportunity to repeatly expose their followers to their sales pitches. It can be anything and everything; several different products which will make your internet business easier; all kinds of network marketing businesses; all types of articles about internet businesses. You name it and you will find in the tweets of some businesspeople.
What's wrong with the above scenario? The problem with an account that is one business pitch after another is that it leaves out social networking completely and focuses only on business. People are not getting to know you when treat your Twitter account like the one described above. Think about what your followers know about you if all you do is promote businesses; they know nothing about you other than the fact that you want to sell them something and this is not social networking for business. Is this the message you want to send to people?
It may come as a surprise to you, but people are not looking for you to sell them anything. When they first decide to follow you they are not necessarily expecting to find one sales pitch after another; they follow people because they want to know something about you which is the whole point of social networking for business. Once people know you then they can begin to trust you and then they may be interested in what you are selling. It is true that they have business in mind when they run across your account, which may be why they are on social networking sites in the first place, but it is not the main focus of their interest in you.
Other things you will want to avoid because they prevent people from knowing you are quotes. On accounts where the Tweeps use Twitter as social networking for business there is a probability of other people's quotes that are repeated over and over again. These quotes are from other people and are not in the words of the Twitterer; This does not help followers to know the Twitterer's philosophy of life. It's great to have an occasional inspirational message every once in a while, but it does not necessarily advance your social networking for business. You may have good intentions, but it is not really inspiring anyone to buy your products; people will be inspired when you put yourself out there for them to evaluate and they find that you have something useful to say.
When you perform social networking for business there are tools that are meant to make it easier for you. Social Oomph will let you pre-schedule your tweets so that you do not have to be in front of your computer screen all day. These are the types of products that people are using to tweet their pitches and other people's quotes. The pitches and quotes come at a set time and they keep coming. This is why you will see the same pitch or quote over and over again; the Tweeter is not tweeting in real time but leaving it to a software program. This does not make you a real person to your followers. What you have to do is create your tweets yourself. You can have some messages set to be sent out at certain times, but for the most part you need to be sending your own tweets in your own words.
If you avoid the mistakes that are being made by people who use social networking sites for business your tweets will be much more interesting to your followers and they will not be motivated to unfollow you as often. You will have a community that really communicates with each other and when it is the right time to introduce your business you will not have anyone running away.
Source : Here!