Web Video Marketing Revealed
Businesses large and small are gradually discovering the power of video marketing. If you have an online business then you really should be promoting it via video. Even an offline business can get in on the act. You really need to get web video marketing revealed to you so you can experience just what it can do for your sales.
Chances are you have heard of YouTube. You will be aware just how popular this site is worldwide. This is where you should be hosting your video so that it can be seen by a worldwide audience at any time of the day.
YouTube has really grown in popularity over the years and now has moved into the big time. If you want web video marketing revealed then don’t be afraid to dip your toe in the water here.
Bear in mind that the world is made up of time zones and while you are asleep at night, it may be morning or afternoon somewhere else, where someone is happily watching your video. You may wake up to a sale from another country. Now how good would that feel?
Some people use YouTube to promote their product or drive traffic to their website. Others may use it to raise awareness of their brand. In fact if you have had web video marketing revealed then you will be aware that your video subject could cover a wide range of things such as a presentation to recruitment advertising.
It really does not matter what kind of business you run or how small or large it is. You can create engaging videos to drive traffic to your website and improve sales. Any business can benefit from this and it is in your interest to get started today. This in essence is why it is important you get web video marketing revealed to you as soon as possible.
Realise that people prefer to watch rather than read long text. It is natural for us to respond better to visual things. With traditional text sales pages for example it is tempting to skim through it and go to the end to look at the price.
People won’t be too interested in watching your video if it is overly promotional in nature. You need to subtly introduce your sales pitch. It probably is better to leave it until the very end of the video.
You could even leave out the sales pitch altogether and simply tell them to visit your website for more details. You could direct them to a sales page within the video itself. If you want to get web video marketing revealed to you then follow this plan for the best results.
Give people a reason why they should check out your website. In order to do this effectively you need to make an engaging video. This is not as hard as it sounds. Offer value to your audience and leave the sales pitch for later on in the video.
If someone likes what you are offering they will buy it. It’s as simple as that so don’t be too salesman like in the video. You are now starting to get web video marketing revealed piece by piece and are beginning to see the whole picture.
Keep the length of the video to around two minutes. Any longer and you risk the person clicking on another video or somewhere else completely. It is vital you keep the focus on your video so don’t make it too long.
Social media video marketing
When you have a completed video you are then ready to promote it. One great way to do this is to take advantage of social media. If you have used either Facebook or Twitter you will be only too aware of the massive worldwide audience these sites have. If you need web video marketing revealed using social media you will find it gives you a whole new audience to tap into.
You can share your video to social media sites at the click of a button. Imagine your video going out to masses of people worldwide. You can certainly expect a bucket load of traffic to come to your website as a result.
You can even add your video to your blog or website. It is important that your website has some kind of video content. You can get the video embed code from YouTube and copy and paste it into your blog.
Curated content will always look good in the eyes of Google so try and diversify your material. These are the fundamentals of web video marketing revealed to maximize your profits so ensure you incorporate video into your website.
Video instantly increases your authority and relationships with your customers. Imagine how they will feel when they see you incorporate video into your follow up emails and support.
They are so used to receiving boring old text follow up material and now you send them an engaging video. So now instead of reading, they are watching and listening. By doing this they are getting to know your personality and feel a connection with you.
You may be asking what is video marketing going to do for us? The more trust you build the better the chance of a sale. Can you see how getting web video marketing revealed gives you more ideas for promoting your material?
If you have an autoresponder then you may send out an email daily or weekly. In this message you can provide a link to your video. You could also if you so wished, host the video on your own site and provide a link for your subscribers to download it.
A good tactic that I have found to work quite well when I got web video marketing revealed to me, is to provide a PDF file that explains a particular subject and also provide an accompanying video.
The video I send out can bring the PDF alive by giving a visual experience of the subject. By doing something like this you are also providing great value to your customers and they will appreciate you for doing this. Keep any testimonials that you get via email as these also can be used within videos to provide social proof.
Your customers are important to you so don’t you feel they deserve the best you can offer them? Engage with them using video and see the difference.
Successful marketers are making use of internet video to increase their sales and subscribers. You have now had web video marketing revealed to you and can see what benefit your customers are likely to gain as a result.
Imagine how you would feel if you could use video to raise your sales. What would it mean to you to be able to connect with your customers on this level?
Say goodbye to the same old tired marketing techniques, many of which are now out dated. Give the power of video marketing a chance and see what it can do for your business today.
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